What is a Franchise and Why Should You Consider Buying Into One?
Ever wondered what it means to own a franchise or be a franchisee—or why so many entrepreneurs are drawn to this business model?
A franchise, such as On Broadway® Dance Fitness (OBDF) is essentially a ready-made business opportunity. It’s when a company (the franchisor) allows an individual or group (the franchisee) to operate under its brand, using its products, services, and proven business systems.
It’s a partnership where the franchisor provides the recipe for success, and the franchisee adds their passion and hard work.
Let’s dive into the benefits of becoming a franchisee and why it could be your perfect match!
The Benefits of Buying Into a Franchise
1. Instant Brand Recognition
Launching a business with an already trusted brand gives you a significant head start. Customers are more likely to walk through your doors when they recognise the name—and trust the reputation behind it.
- Bonus Perk: Many franchises run regional or national advertising campaigns, which means more visibility for your business without you lifting a finger!
How we do this at On Broadway® Dance Fitness?
Local Advertising: At OBDF, we make sure our franchisees have everything they need to reach as many people as possible in their own communities. You’ll get custom branded marketing materials, social media templates, and clear guidance on how to promote your classes and connect with your local audience.
Regional Advertising: We don’t stop there—OBDF invests in nationwide marketing efforts to boost our brand and bring more attention to your exclusive territory. This means even more people will know about your classes, and you’ll see traffic increase as a result!
2. Proven Success, Less Guesswork
Forget the trial-and-error phase—franchises come with a tested business model that’s already been perfected.
- Why It Matters: With systems and processes already in place, you can focus on growing your business, not figuring out what works.
So, how does On Broadway® Dance Fitness make this happen?
At OBDF, we’ve created a simple, structured business model that’s been fine-tuned for success. When you join the OBDF bubble, you get a proven system that helps you avoid the usual bumps along the way. From picking the perfect location to managing operational costs and creating a fun, inclusive environment that keeps members coming back, we’ve got everything covered. You’ll be able to focus on what matters most—building your community, growing your business, and having fun along the way!
3. All The Support You Need
From the moment you sign on, most franchises offer comprehensive training and ongoing support. Whether it’s marketing, operations, or even tech help, you’re never alone—there’s always a team ready to back you up.
- Think of it this way: You’re in business for yourself, but not by yourself.
How does On Broadway® Dance Fitness help you with all this? Here are 3 examples:
Tech Solutions and Systems: We know how important it is to have the right tools, so our franchisees get access to user-friendly software that automates class registrations, memberships, and payments. We also go a step further and set up many of your automated systems for you- phew, no headaches here for you! This means less time spent on admin and more time for you to focus on what you love.
Supply Chain Assistance: OBDF takes the guesswork out of sourcing equipment and promotional materials. We connect you to reliable suppliers offering discounts, so you get everything you need at great prices.
Guidance on Staffing: Building the right team is key- and it’s totally up to you as to whether you hire a team sometime down the line or not! OBDF supports you every step of the way—whether it’s hiring instructors or ensuring they meet our training standards, we’ve got your back in creating a passionate, skilled team.
4. Shared Costs, Bigger Savings
Franchisors often buy in bulk, giving franchisees access to goods at lower prices. Marketing expenses are often shared, so you’re not shouldering the burden alone.
At On Broadway® Dance Fitness, we pass those savings on to you. We’re able to provide discounts on a various systems and tools that will help you run your business smoothly and successfully. It’s all about making things easier and more affordable, so you can focus on growing your business.
5. Exclusive Territory Rights
Most franchises guarantee you an exclusive operating area, meaning you won’t be competing with other franchisees in your local area.
At OBDF we want your business to succeed, which is a big reason why we offer postcode exclusivity to our franchisees. No more worrying about the competition. You are the ONLY ‘On Broadway’® Dance Fitness business in your local area.
6. Plug & Play Business Setup
From day one, many franchises provide everything you need to hit the ground running—branding, training, and even pre-designed store layouts.
Our proven business model at On Broadway® Dance Fitness is ready to go when you are! Running a business can feel overwhelming, but at OBDF, we’ve got you covered with what we like to call a “business-in-a-box.” Think of it as your ultimate toolkit for success! This includes everything from an operations manual, to choreography, to marketing, to one-on-one coaching tailored to your unique goals.
7. Community and Networking Opportunities
One of the best parts about joining a franchise? You get to be part of a supportive network of fellow franchisees who are all in it together. It’s a community where everyone shares advice, ideas, and encouragement—so you never have to feel like you’re going it alone.
How does On Broadway® Dance Fitness (OBDF) make this happen?
- Franchisee Network: At OBDF, we’ve built a close-knit community of franchisees who support each other every step of the way. You’ll be able to share experiences, exchange ideas, and learn from one another’s successes and challenges.
- Group Meet Ups: We keep things fresh and engaging with regular events like our monthly group Zoom calls, and in person Mastermind weekends, and Choreography Days. These gatherings are a great way to stay connected, get the latest updates, and keep growing both personally and professionally.
So, what’s the verdict?
Buying into a franchise could be your ticket to a successful and fulfilling business venture! With a trusted brand, a proven business model, and all the support you could ever need, you’re set up for success right from the start.
It’s a great way to run your own business without having to reinvent the wheel.
If you’re ready to turn your passion for dance into a business you love, On Broadway® Dance Fitness could be exactly what you’re looking for. We’re here to help you build a thriving business, do what you love, and make an impact in your community.
Find out more and book a discovery call here:
