How Does Franchising Actually Work? (A Friendly, No-Nonsense Guide)

If you’ve ever wondered “How does franchising actually work?” – you’re definitely not the only one. We get asked this all the time!

And honestly? We get why it’s confusing.
When most people hear the word “franchise”, their brain jumps straight to fast food chains or giant coffee shops.

But here’s the thing no one tells you…
Franchising isn’t really about products or big corporate logos.

Franchising is about people.

Franchising is about…

  • People who want more from life than a job they tolerate.
  • People who’ve got passion in their belly but don’t quite know where to start.
  • People who want to build something that feels theirs – without having to figure everything out alone.

And trust us when we say this… the franchising world is a community like no other.

So… How Does a Franchise Actually Work?

At its simplest, franchising is just two things coming together:

1. A proven business model

This is the “we’ve already made the mistakes so you don’t have to” bit.
It’s a business that’s been tested, refined, improved, and shown to actually work.
It’s a business in a box.

2. Someone passionate who wants to run their own business

Maybe they don’t want the stress of starting from scratch.
Maybe they don’t know where to begin.
Maybe they just want support, a structure, and a bit of hand-holding along the way.

When you put those two things together, magic happens.

What the Franchisor Provides (that’s us!)

A good franchisor gives you everything you need to run the business.

At On Broadway® Dance Fitness, that includes:

✨ Training
✨ Choreography
✨ Branding
✨ Marketing support
✨ Business guidance
✨ Ongoing coaching
✨ A community of people rooting for you

Basically… all the scary “business-y” parts that make most people panic at the thought of going solo.

And What the Franchisee Brings

This is where YOU come in.

Our franchisees bring:

  •  Passion
  • Commitment
  • Their personality
  • Their connection to their community

Together, you get something that’s the best of both worlds – you’re independent, but never on your own.

A bit like being self-employed, but with a safety net and cheerleaders.

And did you know? Research shows that 99.5% of franchises succeed while 50% of start-ups fail. So by starting a business with the support of a franchise, you are setting yourself up for success.

How It Works in Real Life (a peek behind the curtain)

Every On Broadway® Dance Fitness location is run by someone amazing who wanted more than just a job. They wanted:

  • To build something joyful and empowering in their community

  • More joy, more creativity, more connection

  • To rediscover their spark

  • The chance to replace a full-time income with just a few joyful hours a week

And honestly? Doing something you love AND earning from it… it’s a bit life-changing.

“I’ve never felt more supported in my whole life. Before becoming a franchisee I felt lost and didn’t really know what I wanted. I felt like I was getting too old to do anything about it!

When I found OBDF I was nervous about taking risks – I wondered ‘am I capable?’, ‘will I get clients through the door?’ – these were all worries I had back then, but not anymore!

Being a franchisee has made me feel so elated and so excited about what’s to come! You get so much support from Katy and all of the other franchisees as well. I have NEVER felt so backed by anyone in my entire career across all of the different jobs that I have had in my lifetime. If that doesn’t get you buzzing, I don’t know what would!

The marketing 100% works to get tasters into our classes every month. By following the guidance given to you by On Broadway® Dance Fitness it makes running a profitable and enjoyable business completely achievable.

I see women walk out of my classes with smiles on their faces, I am earning an income doing what I love, and it has changed the way I look at life!”

Emma

Franchisee, On Broadway® Dance Fitness Worcestershire

So, Is Franchising Right for You?

If you’ve ever had that little nudge inside you – you know the one – that thought of:

“I wonder if I could run something of my own one day…”
“I’d love a job that actually makes me happy and doesn’t have me chained to the 9 to 5 lifestyle…”
“I wish I could do something meaningful…”

Then franchising might just be your route to all of that, but without feeling like you’re jumping into the unknown.

Because franchising isn’t just business.
It’s partnership.
It’s support.
It’s purpose.
It’s confidence-building.
It’s spark re-igniting.
It’s bringing joy to your local community.

And when it’s wrapped up in something that helps people feel confident, creative, and connected?

Well… that’s when franchising truly comes alive.

Fancy a Chat About What This Could Look Like For You?

If you’re curious about running your own On Broadway® Dance Fitness location – or you just want to explore what franchising might look like for you – now could be your moment to find out a little bit more.

Book a free discovery call with Katy Robinson here.

Let’s see if this could be your next joyful chapter.